Re-branding Beneq

Beneq sought a brand renewal to reflect internal changes within the company. My colleague and I had the privilege of conducting the design of new graphical guidelines for both digital and printed materials. The project included defining brand colours, choosing official fonts, logo use, and template design for Microsoft Office programs: Word, PowerPoint, and Excel.

OBJECTIVES

• Refresh Beneq's visual identity to align with the company's evolving direction and values.

• Create cohesive and versatile design elements suitable for digital platforms and printed materials.

• Develop user-friendly templates for Microsoft Office programs to ensure consistent branding across various communication channels.

DESIGN DELIVERABLES - The project resulted in a set of graphical guidelines and templates for Beneq's brand identity:

1. Brand Guidelines:

   • Clear documentation outlining brand colours, fonts, logo usage, and design principles.

   • Visual examples and explanations to guide stakeholders in implementing the brand effectively.

2. Microsoft Office Templates:

   • Professionally designed templates for Word, PowerPoint, and Excel, featuring consistent branding elements.

   • Customizable layouts and placeholders for easy adaptation to various communication needs.

CONCLUSIONS - The new graphical guidelines provided clarity and direction for internal and external stakeholders, ensuring a unified brand experience across all touchpoints. The re-branding of Beneq exemplifies the power of graphic design in transforming brand perception and communication effectiveness. By strategically defining brand elements and creating user-friendly templates, we equipped Beneq with the tools needed to convey a strong and consistent brand message.

Autumn 2018: Siiri Lepola / Tilda Jyräsalo